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HomeNewsHow LA fires devastation will change the Grammys this 12 months

How LA fires devastation will change the Grammys this 12 months

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ORIONEWS Information

Reporting fromLos Angeles, California
Getty Images A person in a protective suit walks through the aftermath of the fires in LA. A chimney stands surrounded by debris and charred remains of buildings Getty Pictures

The week main as much as the Grammy Awards is often a star-studded seven days.

It’s crammed with unique events that draw a few of music’s high abilities from throughout the globe – producers, singers, brokers and musicians – all to the epicentre of the leisure trade in Los Angeles.

However practically all of that’s non-existent this 12 months. Even the hallmark rowdy after-parties have been cancelled.

There have been questions over whether or not the Grammys ceremony, the “Oscars for Music,” would even go on as deliberate on Sunday after Los Angeles noticed its most devastating fireplace catastrophe ever recorded – blazes that had been solely absolutely doused on Friday after burning for twenty-four days.

Twenty-nine folks have died and greater than 16,000 houses and companies have been destroyed – with entire neighbourhoods now ash. Many artists and trade professionals are amongst those that misplaced houses, studios and tools.

Within the muted lead-up to the present, efforts often put towards events have gone as an alternative towards fundraising efforts. Showrunners say the ceremony itself may also look totally different.

To cancel the present or not?

The Recording Academy, which runs the present, mentioned the present is required greater than ever. Trustees say the night will double as a charitable occasion to lift cash and honour each the victims and the emergency responders who risked their lives.

However it’s going to look totally different than years previous.

Showrunners wish to strike the precise tone honouring the victims of the fireplace and displaying a defiant Los Angeles that can persevere. However there’s concern the optics of wealthy celebrities dolled up with smiles on a pink carpet might come off as tone deaf.

Recording Academy CEO Harvey Mason Jr. mentioned that the present embrace a reimagined format, scaled-back pink carpet and a extra reflective tone.

He highlighted the financial influence, noting that 1000’s depend on Grammy-related work, notably within the service trade. He framed the occasion as a logo of resilience, arguing that cancelling wouldn’t profit the town or music trade.

“Cancelling, pushing, shifting doesn’t accomplish what us standing collectively” does, Mr Mason argued in a webcast. The present will probably be “unifying and coming collectively, honouring music, but additionally utilizing the ability of music to heal, rebuild and supply providers to individuals who want it”.

“I believe this is perhaps one of the crucial essential Grammy weeks we have ever had.”

Mr Mason informed the New York Instances that they consulted a variety of public officers about whether or not they need to maintain the occasion – together with the town’s mayor and California Governor Gavin Newsom – and whether or not it might hinder fireplace response efforts.

“They strongly recommended that we proceed ahead with internet hosting the occasion,” he informed the outlet. “Everybody mentioned there’s nothing good that comes from suspending.”

However there are nonetheless worries that the evening will probably be a nasty search for the music trade.

“I truly do not assume that the Grammys must be taking place,” Elyn Kazarian, a artistic director within the music trade, informed the ORIONEWS.

“It is simply very bizarre to me that there are going to be celebrities on a pink carpet sporting costly garments whereas folks in different elements of the town are struggling and whose livelihoods have been destroyed.”

Will the present look totally different?

Showrunners say the fires will probably be a theme that runs all through the ceremony and the town of Los Angeles will probably be centre stage.

Ben Winston, one of many three govt producers of the present, informed the New York Instances that the awards will “make LA a personality within the evening of Grammys” and the present would pay tribute to first responders.

An enormous purpose of the present will probably be fundraising for fireplace reduction efforts.

Simply days earlier than the present, one other large music occasion within the metropolis raised hundreds of thousands for rebuilding efforts. The FireAid live performance, hosted in two LA arenas with greater than two dozen musical acts, raised greater than $60 million in ticket gross sales alone.

The Grammys will run for a staggering eight hours and hand out 94 awards, recognising all the pieces from finest pop album to finest choral efficiency.

Beyoncé and Taylor Swift will each be in attendance as they sq. off within the album of the 12 months class for the primary time since 2010 – which Swift gained that 12 months.

There may also be performances from Charli XCX, Sabrina Carpenter, Benson Boone, Shakira, Stevie Surprise, Teddy Swims and Raye – and an in memoriam tribute to Thriller producer Quincy Jones.

Getty Images Singer Katy Perry is on stage with a microphone and waving the California state flag Getty Pictures

Katy Perry preformed her iconic “California Women” on the FireAid present to lift funds after the LA fires

Earlier tragedies have impacted the Grammys

This isn’t the primary time a significant disruption has impacted the music trade’s largest evening.

In 2021, the present was postponed because of Covid-19 and was considerably altered to accommodate security protocols. It featured a socially distanced format, with no reside viewers and pre-recorded performances in an intimate out of doors setting quite than the same old large-scale enviornment manufacturing.

Artists needed to regulate to a brand new manner of selling their music, counting on digital platforms quite than in-person Grammy week occasions, which had been both cancelled or moved on-line.

“I would not essentially examine the COVID pandemic to what’s taking place right here,” senior music author for Selection, Steven J Horowitz, informed the ORIONEWS. “COVID lasted for therefore lengthy and the results had been devastating for years. Folks needed to cancel main releases, and all the pieces shifted to a digital house.”

He mentioned the fires are totally different.

“The trade has reacted in actual time. It isn’t as widespread as a worldwide pandemic, so individuals are a bit of extra versatile on how you can correctly react and assist these affected,” he mentioned.

How the trade has been impacted

Artist Supervisor Dani Chavez informed the ORIONEWS that the fires have affected many individuals working in LA’s music trade.

“I do know a number of musicians who misplaced their gear”, Chavez mentioned. “I do know stylists who work in music who misplaced their homes, who had costumes and whatnot. I do know musicians who’re born and raised in LA who misplaced their home.”

There’s additionally a ripple impact within the trade on these not personally impacted by the fires.

The week of occasions earlier than the present helps new musicians and permits them to interrupt out in a crowded market – getting time with high executives and people at main report labels.

“Visibility is essential for artists,” Mr Horowitz informed the ORIONEWS.

“Say you are a Finest New Artist nominee who is comparatively unknown to the general public – being on these platforms and at these events is a very large look in case you’re attempting to get your music out in entrance of the trade. It actually does assist.”

One of the vital sought-after events is Spotify’s occasion honouring the nominees for Finest New Artist of the 12 months. It’s half get together, half live performance, with earlier nominees showcasing their new music, and celebrities from all elements of the leisure trade there to have a good time.

Following the fires, Spotify selected to cancel this 12 months’s occasion.

“We have determined that probably the most impactful method is cancelling all our Grammy Week occasions, together with our annual Finest New Artist get together, and redirecting funds to assist efforts to succeed in native followers and charitable organizations,” Spotify’s International Head of Music Partnerships and Viewers Joe Hadley wrote in an announcement.

The music trade and the Grammys are deeply rooted in Los Angeles, and although the town goes via a devastating interval, it has strengthened a way of neighborhood, particularly within the music trade.

“Even when folks misplaced all the pieces, they nonetheless have hope. And I believe that feeds into what we will see within the music trade sooner or later,” Mr Horowitz mentioned. “Folks aren’t going to flee Los Angeles due to this one factor. It isn’t going to cease L.A. from being one of many most important hubs for music on the earth.”

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